Aug 17,2019 Jun 18,2024

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Senior Digital Marketing Analyst

What does a Digital Marketing Analyst do? A digital marketing analyst is responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts. These efforts include things like social media ads, website banner ads, and online branding. 


  • Creating Digital Marketing Campaigns
  • Analyze Marketing Data
  • Advise Marketing Teams
  • Cultivate and Maintain Client Relationships
  • Write Marketing Reports
  • Manage Pay-per-Click Accounts
  • Competition Analysis
  • Someone with experience in deep understanding and proven track record in bringing targeted traffic through organic and paid channels
  • Hands on knowledge and experience in social marketing, audio/video marketing and affiliate marketing.
  • Experienced in content marketing strategies

Skills Required

  • Digital marketing analysts must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to create attention-getting online campaigns
  • Should possess excellent analytical skills and in-depth level of knowledge in Digital Marketing.
  • Social media is a strong marketing tool, and digital marketing analysts need to know how to use their social media skills to promote products and brands online
  • Digital marketing analysts look at numbers daily to analyze the cost of campaigns compared to how many people are responding to those campaigns, which requires strong mathematic and finance skills
  • Good communication skills
  • Time management skills

Educational Qualifications

The candidate must hold a bachelor's degree along with relevant exp.